Jessica Pels, editor-in-chief of Cosmopolitan magazine, said, "In March 2020 when the pandemic hit and we were all locked down, our traffic to astrology content spiked by 75%. Astrology apps, websites, and even merchandise sales are all booming. She's not alone – the Organization for Professional Astrology (yes, there is one) says membership went up 28% in 2020. According to Rogers, "I've had my busiest year since I started doing this for a living fulltime." "Sign up!"Īnd many people have signed up in this year of uncertainty. The late first lady Nancy Reagan reportedly used an astrologer to help determine when President Reagan should travel or make certain political moves.Īnd yes, astrologers are well aware that many people consider their life's work a joke – pure hokum.īraver asked, "What do you say to a skeptic, someone who's never tried it?" "Many folks want to know, how's my love life? How are things playing out for me on the career front?" she said.Īstrology has plenty of believers. Rogers, who is also a life coach, charges $145 to interpret charts she draws up based on the time, date and place of birth, plus current astrological conditions, for her clients.
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